Search Engine Optimization(SEO)
Since the introduction of search engines the word Search Engine Optimization (SEO) has become more and more relevant to people who work on Internet.
With the evolution of search engine algorithms and change in human behaviour, we are forced to try new strategies and face new challenges.
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If you need to keep winning over the competitors in 2020, I advise that you should implement the newest methods.
In this section, we’re going to talk about 7 search engine optimization ideas that you should implement to rank high on search.
Some popular books on Search engine optimization
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SEO Tips to follow
Make metadata better
You should overview your meta-data to ensure it is added with related key phrases. Apart from this, the textual content within the metadata needs to be interesting. However, you might not need to stuff key phrases as this could have a bad affect in your rankings.
Link Building through images
Creating image links refers to images that you get from different web sites that link back to your website. Typically, these images have been downloaded from your web site and uploaded on an another web site. If somebody has used your images on their web site with out linking to you, you may ask them in an e-mail request for a backlink. In this case both of you can take advantage of it.Backing or image building is an important part of search engine optimization now a days.
Relavent landing pages
Confirm that the landing web page of your web site offers related content for on-line searches. Don’ frame keywords just to attract traffic. Your landing page content will likely be of no use if it doesn’t meet the idea of what a user is searching for.
In general, you might need to include related key phrases and phrases to your home or landing page content . Invalid or unrelated content in your web site may likely be bad for your site than good.
Content vs Keywords in Search Engine Optimization
Attention should be given to content more than the key phrases or keywords. iIn other case, you might need to create content that could attract people to your page. A good optimised article should contain different variations of main keyword.
Page load times
This is one of the main criteria that google follows to rank a page. Page load times are important as they decide how fast is the content of your page or site shown in front of a person visiting your website. If there are long delays the visitor wont stay on your site more and move on.
Importance of mobile in SEO
Most People use their mobile phones as their primary computer to search the web. Therefore, Google gives more importance to web sites which are optimised for smartphones and tablets/ Make sure that your web site opens properly on smartphone and tablets.
Work on Titles and Subtitles
Blog posts and articles that you publish in your web site needs to include titles and subtitles. Size of your article also needs to be optimised. User should be able to find a solution for his query after reading your article.
These are some tips that you could follow to improve your ranking in any search engine.
Conclusion: Search Engine optimization
Search engine optimization being one of main aspects of ranking in search now we need to follow the above mentioned steps if we want to rank better so that we can get results for our efforts that we put in building a website.
Hope this article helps. If so please share this with your friends and also add a comment below if any improvements are needed.